Marcel ready to grab electronics market in Ramadan

Economic Correspondent: The local consumer based electronics’ goods manufacturer ‘Marcel’ is taking massive preparations to meet the huge demands for electronics goods during the upcoming Ramadan and Eid-ul-Fitr.

Only few days have left to begin the month of Ramadan. Every year, both the demands and the sales of consumer based electronics’ products like fridges, air conditioners, televisions and other home and kitchen appliances are increased across the country during the month of Ramadan following Eid-ul-Fitr. Moreover, the sweltering summer heat may also lead the demands for various electronics’ goods like fridges and air conditioners to go up.

With the aim of grabbing a giant portion of the increased demands in Ramadan, Marcel is taking massive preparations from its production process to marketing strategies, including raising production, creating sufficient stock of products to maintain smooth supply chain management during Ramadan, releasing new models of products, giving various sorts of instructions to the marketing executives to manage the customers’ rush successfully.

Marcel officials said, the middle and lower-middle income groups usually wait for the Eid-ul-Fitr to buy their necessary electronics products as they get extra amount with their monthly salaries as Eid bonus. Thus, the demands for electronics home and kitchen appliances are gone up during the Ramadan.

They claimed that both the demands and sales of Marcel brand products have been increased across the country from the beginning of the current year. Specially, the sales of Marcel brand fridges, air conditioners and rechargeable fans were moved up following sweltering summer heat during the last couple of month. Each month, the local brand is achieving about 35 percent growth in its turnover. The company is also expecting that the demands for fridges, air conditioners, LED televisions, blenders, rice cookers, induction cookers and other home and kitchen appliances would be increased substantially in the month of upcoming Ramadan.

Besides, Golden Fin technology is now being used in Marcel brand AC. And, the local brand is now manufacturing LED televisions through using world’s latest technology.

The officials said, Marcel is now manufacturing and marketing a total of 25 products with about 150 models and designs, including 31 models of refrigerators; 6 models of freezers; 41models of LED and 13 models of colour line television; 7 models of air conditioner 24 models of LED bulb; 8 models of electric switch-socket, 7 models of generator; 14 models of rice cooker; 4 models of motorcycle; 9 models of blender; 6 models of iron; 4 models of electric kettle and rechargeable fan; 5 models of sealed lead acid rechargeable battery; 2 models of rechargeable lamp, induction cooker, oven, room heater, voltage stabilizer and gas stove; one model of water purifier, fan regulator, holder, air cooler and voltage protector.

Mosharraf Hossain Razib, head of marketing (north) of Marcel, said, “Along with the improve of products quality, prices of our products have been slashed following the upcoming Eid-ul-Fitr. Different sorts of instruction were given to the marketing executives to smoothly manage the huge customers flow during Ramadan.”

He hoped that Marcel would be able to grab a significant portion of local market demands during the Ramadan.

Shamim Al Mamun, head of marketing (south) of the company, said, “Now, Marcel is one the most popular  brand names in the country’s electronics and electrical market. Customers are now getting wide ranges of Marcel products at more cheap rates than the earlier as the prices of products were come down substantially following the reduction of overhead cost at the production process. They are getting better performance from Marcel products compared to the prices. Thus, the demands for Marcel brand products are going up day by day.”


risingbd/DHAKA/May 26, 2016/Akram/Augustin Sujan