Popular Bangladeshi brand Marcel has started ‘Winter Fridge Festival’ under the Digital Campaign Season-5 that has been conducting across the country to make its after-sales service more swift through building online customer database.
Under this fresh round of the campaign, maximum 100 percent cash vouchers, along with sure cash back benefit, are offered on the purchase and registration of any model of Marcel brand refrigerators or freezers.
The authorities came up with the announcement at a 'Declaration Program' held at the Marcel Corporate Office in the capital on Monday (October 7, 2019).
To enjoy these benefits, customers will have to register their fridge with the product bar code, name and personal mobile number just after the purchase from any Marcel showrooms across the country.
After completing the product’s registration process, respective customers will get a SMS from Marcel regarding their receivable benefits.
The declaration programme was attended, among others, by the company’s Executive Directors Eva Rezwana, Dr. Shakhawat Hossen, Amin Khan, Ariful Ambia, Deputy Executive Director Firoj Alam and Shahjada Salim, and Operative Director Robiul Alam Bhuiyan.
Meanwhile, through digital registration process, details including customer name, phone number and model number of the purchased products are being stored on Marcel's server so that customers can avail quick after sales service from any Marcel service center even if the warranty card is lost. Service center representatives can also get customers’ feedback.
The benefits of sure cash back or up to 100 percent cash vouchers are offered with the aim of encouraging customers in taking part in the digital registration campaign.
At the event, Head of Marcel Marketing Dr. Md. Shakhawat Hossen said that this year Marcel had set a target of selling 3.60 lakh refrigerators in the local market. About 3.70 lakh refrigerators have already been sold out in the first nine months of the year which is 67 percent up from the same period of previous year.
Sales executives of Marcel fridges informed that they are manufacturing and marketing nearly 150 models of frost, non-frost refrigerators and freezers and beverage coolers in the local market.
Besides, one-year replacement facilities, Marcel provides 12-year guarantee for compressors. Marcel has over 75 service points across the country to provide best after-sales service.