Demands for Marcel TV soar

Economic Correspondent: The local electronics and electrical appliances manufacturer ‘Marcel’ is experiencing growing demand of its LED and Smart televisions, led the brand to increase its share in the country’s television market.

Nasima Akhter, principal officer of Marcel, said, they are manufacturing world-class LED and Smart televisions with advanced machineries and technologies.

They are using latest technology’s panels and ultra-narrow bezel in Marcel televisions, she said adding, new models of Smart televisions with the latest operating system ‘Android 7’ has been released in the local market. In addition, engineers of Marcel Televisions’ Research and Development (RnD) department brought diversity in the televisions’ designs.

As a result, she noted that sales of Marcel televisions were jumped up by about 25 percent in the period of January to November of 2018 compared with the sales of the corresponding period of the previous year.



Marcel is now offering 6-month replacement warranty on its televisions. In addition, two years warranty for panel and spare parts as well as free after sales of services for five years are offered on the local brand’s televisions.

At its own factory in Chandra of Gazipur, Marcel is manufacturing more than 40 models of televisions of 19, 20, 24, 28, 32, 39, 43, 49 and 55-inch. Of which, three models of 32-inch and four models of 24-inch were newly released.

The local brand also released some new models of 32, 39 and 43-inch Smart TV with latest operating system ‘Android 7’. Each of these new models is featured with 1GB RAM and 8 GB ROM.

Marcel TV engineers said, Marcel Smart TV has a built-in E-share app that will allow users to share TV display with mobile phone and vice-versa. The users can manage the device operation by Smartphone through opening key remote, touch remote, mouse or air mouse remote option from the E-share app, installed on handsets.

They claimed that the demands and the sales of Marcel Smart TV have been gone up in the local market for some uniqueness like browsing internet, Facebooking, watching YouTube, gaming, audio, video, image from mobile phone storage on the television’s big screen. To meet the growing demands, they planned to increase their Smart TV production.



Dr. Md Shakhwat Hossen, head of Sales of Marcel products, said, they are marketing world’s latest technology’s LED and Smart TV at reasonable rates in the local market. Thus, the local market share of Marcel has been increasing year in year, he said.

“We are moving ahead with the target of capturing a remarkable portion of the local televisions market,” saying it he noted that they have raised their investment in the unit of television manufacturing.

Md Al Mahmud Hossain, senior assistant director of Marcel RnD, said, they are manufacturing LED and Smart televisions under their own supervision through strongly following the global standard. Thus, Marcel TV achieved certification on quality standard by the Bureau of Indian Standards (BIS) and Testing Certificate from Standard Organization of Nigeria Product Conformity Assessment Program (SONCAP).



He also mentioned that high quality panels are being used in Marcel Internet-based Android Smart TV. Marcel is manufacturing HADS (High Advance Super Dimension Switch) and IPS (In Plan Switching) panels in ISO class seven dust free clean room, which ensure the quality and durability of the panels. As a result, viewers will get high viewing angle and high contrast pictures. Moreover, the Marcel TVs are huge power efficient.

risingbd/Dhaka/December 04, 2018/Milton Ahmed/AKA