Marcel launches turbo cooling ACs for summer

Economic Correspondent: Local electronics brand Marcel has launched turbo cooling intensive power saving air-conditioners (ACs) equipped with Intelligent Inverter Technology based compressors at affordable prices in the market as the demand and sales of the cooling products go up at the beginning of summer.

This latest technology ACs consume up to 60 percent less power compared to normal air-conditioners.

The Met office predicted that this year might be the warmest year in Bangladesh due to the effect of global warming and El-Nino. Environmentalists fear intolerant heatwave would pass through the country as summer appeared just after a month of 50-year-old record-breaking cold weather.

As a result, many people are buying ACs at the beginning of the summer to ensure easy and comfortable living.

Md. Ishaque Rony, Chief Operating Officer of Marcel ACs, said the new model of ACs have been equipped with Intelligent Inverter Technology compressors which save up to 60 percent electricity. Besides, Golden Color Fin Technology has also been used that ensures long-life of the ACs.

Apart from this, Ionizer  technology has been used on Marcel ACs that ensures pure and healthy air of the room through filtering dusts, smoke, bacteria and odor from room air. 
According to Marcel engineers, the compressor of intelligent inverter AC has turbo-mode technology, which ensures fast cooling.



In this technology, special programing of microprocessor controls the speed of compressor through a PCB or motherboard according to room temperature, which saves electricity.

Besides, environment friendly R-410a gas has been used as refrigerant of intelligent inverter ACs that saves up to 60 percent energy and ensures long life of compressors for which Marcel provides 8-year guaranty on such compressors. 

Marcel Product Manager (Marketing) Rayhan Chowdhury said it was seen in the past years that demand for ACs increased in summer due to excessive temperature for which Marcel has taken early preparations to grab the additional demand.

He said production has been increased at its own factory at Chandra in Gazipur while stock of adequate products has been kept ready. Apart from this, new models of air conditioners have been released in the market among which 18,000 BTU (British Thermal Unit) intensive power-saving Inverter Technology ACs are most noteworthy.

Dr. Md. Shakhawat Hossen, Head of Marcel Marketing department, said 8 different models of Marcel ACs are available in the market which ensure accurate BTU. Among them, the demand for environment-friendly Ionizer technology ACs are comparatively high while Inverter Technology ACs have been added to the existing product line for which we have achieved more than tripled sales in last month compared to our target.



According to him, the application of world’s latest technologies, assurance of accurate BTU and highest standard, lucrative design and outlook, reasonable rate, six-month replacement guaranty and nationwide sales and service points of Marcel brand ACs are resulted in achieving the huge sales.

Marcel is manufacturing and marketing 24,000 BTU’s Ionizer technology’s AC at 56,900 BDT in the local market. In addition, people can buy Marcel brand ACs 21,000 BTU at 52,900 BDT. Prices of 18000 BTU and 12000 BTU ACs are 45,900 and 36,000 BDT respectively.

Mentionable, consumers can enjoy up to 3 years of free servicing facility at ISO certified service centers in 43 district towns including each divisional city of the country.

Meanwhile, aiming to bring its post sales services online by creating an online database and registering the appliances during sales Marcel has resumed its Digital Registration Campaign.

For registration of each purchased television, refrigerator or AC from any Marcel outlets across the country customers can get another free television, refrigerator or air-conditioner or a tour to America or Russia.

Customers who won’t be fortunate enough to avail any of the above facilities, will get up to 1000 BDT cashback. These special facilities are available till June 30.

risingbd/Dhaka/April 11, 2018/Augustin Sujon/A K Azad