Marcel moves ahead with technological advancement

Staff Correspondent: New and fresh items of electric and electronics products are being added everyday in technology based product lines around the world. Renowned Bangladeshi brand Marcel is moving ahead maintaining the pace with the technological advancement.

 

New and fresh models of technology based products will be added to Marcel fridge, LED television, air conditioner and other electronics, electrical and precuts of home appliances.

 

Top officials of RB Group made the above statements on Wednesday at the daylong 'Marcel Distributor Conference-2016' held at Chandra in Gazipur.

 

Speakers of the function said this year glass door, side by side, digital display and bachelor fridge will be added to the Marcel refrigerator product line. Various new models including next generation Quantum Dot Plus technology’s SpectraQ TV, 4K and Full HD will be added to television product line. Intelligent Inverter technology based compressors, cassette and split air conditioners will be manufactured and marketed from this year. Several new products are being added to the home and electrical appliances product line.  

 

 

Around 400 distributors from 19 zones across the country took part in the daylong conference held at Marcel factory premise with the slogan 'Let's go ahead together'. SM Shamsul Alam, Managing Director to RB Group, inaugurated the function by cutting a large cake in the morning.

 

RB Group Vice-Chairman SM Nurul Alam Rezvi, Directors SM Ashraful Alam, Tahmina Afrose, Raisa Sigma, Executive Director and Chief Coordinator of Marketing department Eva Rizwana, Executive Directors Amdadul Haque Sarker (Marketing department), SM Zahid Hasan (Policy, HRM & Admin), Md. Sirajul Islam (Factory Policy, HRM & Admin), Nazrul Islam Sarker (Foreign Trade Monitoring) Md. Humayun Kabir (PR & Media), two chiefs of Marcel marketing department Mosharraf Hossain Rajib and Shamim Al Mamun and Brand Ambassador film actor Amin Khan were among other top officials present as special guests.

 

Speaking on the function, RB Group Vice-Chairman SM Nurul Alam Rezvi gave special directions to distributors on modern and strategic marketing process to maintain the growth trend of the sales of Marcel products.  

 

Earlier in the morning, divided into 20 groups, the distributors visited various production units of Marcel factory complex and observed the production process of fridges, LED televisions, air conditioners and other electronics and home appliances.

 

19 top distributors were rewarded in the conference for their outstanding success. Among them, 4 top distributors each got one gold coin while others were given Marcel Home and Electronics appliances including Fridges, LED Televisions and Micro-wave Oven.

 

The daylong conference ended with a pleasant cultural programme.

 

risingbd/DHAKA/25 Jan 2017/Akram/Augustin Sujan