Marcel showcasing 66 models fridges following Eid-ul-Azha

Economic Reporter: The local electronics and electrical appliances manufacturer Marcel is showcasing a total of 66 models of frost, non-frost and deep fridge on the occasion of the upcoming Eid-ul-Azha or Qurbani Eid, one of the biggest festivals of Muslim community to be held across the country in the next month.

In addition, the local brand set a target of selling out at least one lakh units of fridges during the current and the next month as the sales of fridges are usually increased remarkably ahead of Qurbani Eid.

Marcel also targeted to record at least 40 percent growth in the sales of its fridges, televisions, air-conditioners and other home appliances during the month of July and august of this year comparing to the overall sales of the same period of the previous year.

Walton officials said, they marketed more than two hundred models of various sorts of products in the local market. As customers got highest standard products at reasonable prices, a large number of customers were thronged to the Marcel outlets during the month of Ramadan this year to purchase the local brand’s products. Thus, sales of their products were surpassed the target, set by the company for the month of Ramadan, they said.

To maintain the present pace of sales growth during current and the next month, Marcel is now taking different initiative like releasing new models of products, bringing diversity in both the designs and the colours of products, increasing production of fridges in the factory.



On the occasion of Qurbani Eid, Marcel is now conducting Eid Mega Digital Campaign across the county. Under the campaign, the customers are offered free brand new car, fridge, television, air-conditioners or sure cash-back on the registration of each fridge, television or air-conditioner from any Marcel outlets across the country.

According to the Marcel sales representatives, they marketed total of 66 models of different sorts of fridges, including 52 models of frost refrigerators, 2 models of non-frost refrigerators and 12 models of freezers.

Among the frost fridges, there are 11 models of tempered glass door refrigerators with lucrative designs and colours. In addition, Marcel brand has two models of non-frost refrigerators with huge power efficient inverter technology’s compressors. The local brand is using globally recognised environment-friendly R600a refrigerant in the fridge compressors.

Along with the fridge, the local brand is also supplying total of 43 models of LED televisions of 19, 20, 24, 28, 32, 39, 43, 49 and 55-inch. Among these, there are 32-inch Smart TV.



Along with the temperature rise across the country, sales of Marcel air conditioners were also increased in the local market. At present, Marcel is manufacturing and marketing 11 models of air conditioners, in which there are 12,000 BTU or 1 ton AC, 18,000 BTU or 1.5 tons AC with ionizer and inverter technologies, 1.5 and 2 tons AC with ionizer technology’s AC.

Dr Md. Shakhawat Hossen, marketing head of Marcel, said, they recorded 35 percent growth in the sales of their fridges during the first half of the current year comparing to the sales of the corresponding period of the previous year. Also, they registered 40 and 60 percent growth in the sales of their televisions and air-conditioners respectively during the same period. The overall sales growth was registered as 30 percent. Thus, they now set a target of selling out one lakh units of fridges and 40 percent more products during the month of July and August of this year than the products sales in the same period of the previous year.

Customers of Marcel fridges are now enjoying one year replacement guaranty and maximum 10 years replacement guaranty for compressors. In addition, six month replacement guaranty is available on Marcel air conditioners and televisions. There are 8 years guaranty on the inverter technology’s compressor of Marcel AC. Besides, Two years warranty on Marcel TV’s panel and others spare parts, along with five years free after sales service, are available on Marcel televisions.

Customers of Marcel products are getting swift post sales services from more than 70 service points under the ISO certified service management system of Marcel. In addition, customers can inform about their post sales service through calling Marcel customer care number '16267'.


risingbd/Dhaka/July 16, 2018/Milton Ahmed/AI