Economic Reporter: Television sales of the country’s leading electronics brand ‘Walton’ has been doubled in June of 2018 compared to the television sales of the same month of the previous year as a large number of people bought Walton television to enjoy the ongoing Football World Cup.
In addition, sales of Walton brand Smart televisions were jumped up sharply in the last month. The local brand also increased the production of its televisions at its own factory to meet the abruptly increased demands of televisions. The increase of production led per unit TV production cost to go down and thus the prices of Walton televisions were cut down again.
Walton authorities said, Walton is now manufacturing world-class televisions in Bangladesh and then selling out its produced televisions in the local market at reasonable prices. Thus, the demands for Walton LED and Smart televisions were gone up remarkable in the local market following the Football World Cup.
Earlier, Walton cut its televisions’ prices by maximum Tk 5,000 in the month of Ramadan this year. Now, the prices were further cut down following the ongoing Football World Cup. In addition, customers are getting free brand new cars, fridges, televisions or air-conditioners and sure cash discounts by registering their purchased Walton TV.
Walton is offering six months replacement guaranty, two years spare parts warranty and five years post sales services on its televisions, which are resulted in gaining huge customers’ flow at the company’s outlets, they said.
Uday Hakim, deputy executive director of Walton Group, said, the locally made televisions are now dominating the domestic market.
Customers now prefer local brands’ televisions to foreign brands’ televisions as they are getting highest standard televisions at reasonable prices, he said.
Mostafa Nahid Hossain, chief executive officer of Walton Televisions Department, said, they marketed more than one hundred models of televisions, including 4K, FHD, HD, Smart and LED. They brought diversity in both the design and the colour of their televisions. Cut down prices up to Tk 5,000. Thus, the sales of their televisions have been jumped up remarkably during the last couple of days, he said.
Maruf Hasan, head of television sales and deputy director of Walton Group, Walton reduced the prices of its big screen 49" and 55" televisions to Tk 54,900 and Tk 64,900 respectively. Cutting the prices by Tk 1,190, the reduced price of its 32 inch LED TV is now at Tk 18,800. Walton also reduced the price of its 28 inch LED television to Tk 16,900 from Tk 19,200. Prices of its 43" TV were cut down to Tk 37,990 from Tk 39,900.
He also said that Walton made a surprise for its Smart TV customers by bringing the Smart TV's latest platform 'Android 7' based 32", 39" and 43" Smart TV at Tk 25,990; Tk 39,900 and Tk 44,900 respectively. Customers can operate these Walton televisions with their smartphone through using the TV's E-Share App. Customers can also get the facility of mirroring the mobile phone storage image, video and game into the Walton Smart TV.
According to Walton authorities, they are now offering six months replacement warranty, along with two years spare parts warranty and five years free post sales service facilities, in Walton televisions. They are delivering swift and best after sales services to their televisions’ clients through its nationwide service points under the ISO certified Walton Service Management System.
risingbd/Dhaka/July 9, 2018/Milton/Nasim