Milton Ahmed: Walton has brought about 200 models of home and kitchen appliances with unique design in the local market with the aim of upholding its Ramadan sales growth during the period of Eid-ul-Azha or Qurbani Eid.
According to Walton authorities, demands for home and kitchen appliances like washing machines, microwave ovens, rice cookers, pressure cookers etc. are increased remarkably in the recent years as these appliances eased the daily chores of the housewives. In this case, supply of world-class appliances with eye-catchy designs at affordable rates in the local market turned Walton into the customer’s premier brand. As a result, Walton registered more than 25 percent growth in its sales during the month of Ramadan.
To keep the pace of its present sales growth during the period of Qurbani Eid, Walton is now showcasing around 200 models of 40 numbers of electronics and electrical appliances like Air Cooler, Washing Machine, Blender and Juicer, Food Processor, Mixer and Beater, Iron, Electric Rice Cooker, Electric and Microwave Oven, Gas Stove, Induction Cooker, Electric Multi Cooker, Pressure Cooker, Air Fryer, Ruti Maker, Toaster, Cake and Sandwich Maker, Vacuum Flask, Electric Kettle, Water Purifier and Dispenser, Cloth Dryer, Hair Dryer and Straightener, Kitchen Cookware, Rechargeable Lamp and Torch, Electric Lunch Box, Coffee Maker, Room Heater, Water Heater, MOP set, Vacuum Cleaner, Voltage Stabilizer and IPS, Sewing Machine, and Weight Machine.
Walton has recently added new models of washing machine, iron and pressure cooker to its product line. Especially, the semi-automatic washing machine, priced at 12,500 BDT, received huge response from customers. Besides, Walton has brought high quality Stand Steam Iron as the first local brand, which is more competitive in prices than any foreign brands. In addition, new models of electric pressure cooker and vacuum flask have been added to existing product line.
Walton's Electrical Appliances include ceiling, wall, table and rechargeable fans, electric switch-sockets, data cables, multi-sockets, acid-led rechargeable batteries etc.
Walton authorities said that several electronics and electrical home appliances are being manufactured at Walton Micro-Tech Corporation in Chandra of Gazipur following the International Electrotechnical Commission (IIC) and Japanese Industrial Standards, which are much improved in terms of quality, diversified in designs and affordable in prices. As a result, these products have achieved customers' trust within a short time after releasing them in the market.
Mashroor Hasan, Product Manager of Walton Small Appliances, said Walton registered 25 percent sales growth in home appliances in the first half of the year (January-June) comparing to the same period of last year. Moreover, this year, the sales of home appliances have increased much during Ramadan. Walton has already taken huge preparations to maintain the sales growth in the upcoming Eid-ul-Adza. Besides increasing production in the factory, adequate stock of products has been built up at the sales centers. He hoped of exceeding sales target in the upcoming Eid.
Officials of Walton Home Appliance Marketing Department said that the demand and sales of Walton brand air cooler, ceiling fan, wall fan, table and rechargeable fan are increased much this year due to high temperature along with the additional demand of blender and juicer during Ramadan. Meanwhile, demand for washing machine and cloth dryer increased much due to the heavy rainfall across the country.
In the urban areas, demand has increased for Walton brand rice cooker, cake maker, sandwich maker, doughnut maker, MOP sets and other home appliances. Overall, the Walton brand's home appliances have become the top priority to customers.
Mentionable, Walton is the only brand to have ISO standard Service Management System in the country's electronics, electrical, home and kitchen appliances market. 67 service centers are available across the country to deliver fast and best after-sales service while new service centers are going to be started soon in five more district cities. Walton is also providing after-sales service through more than 300 service points where nearly 2,500 engineers and technicians work.
risingbd/Dhaka/July 9, 2017/Milton Ahmed/Nasim