Walton products to be displayed in China Canton Fair

Staff Correspondent: The local electronics giant for the consecutive two years ‘Walton’ is going to take part at the 5-day long 121st China Import and Export Fair or Canton Fair-2017, scheduled to begin on April 15 at Pazhou Complex at Guangzhou Province in China,  for two consecutive years aiming to explore the global market for its ‘Made in Bangladesh’ labeled appliances.



Walton, the country’s pioneer participant in the Canton Fair that is also known as the world’s largest expo, is taking part under the electronics and household electrical appliances’ category of the Canton Fair. The mega expo will be continued till April 19.



The company’s authorities said, Walton has set up a mega pavilion at the International Pavilion Hall in the expo to showcase its’ produced world-class refrigerators, freezers, air conditioners, LED televisions, LED bulbs, lights and tube lights, rechargeable fans, ceiling fans, electric switch-sockets, induction cookers, gas stoves, blenders, rice cookers, acid lead rechargeable batteries, compressors and so many products.

The officials informed that a 24-member delegation team from Walton Group has already left Dhaka for Guangzhou to attend the 5-day long Canton Fair.

Walton authorities said, Walton as a first-ever Bangladeshi company took part in the world’s mega expo in last year and witnessed sound response from the visitors and the buyers from more than 200 countries across the world.

They think that participation in ‘Canton Fair’ will raise the image of both Walton and Bangladesh in the global arena.

The members of the delegation team is expecting that like last year, this year also they will achieve great success on the participation Walton brand’s participation in the world’s mega expo and pave the way to grab new export markets by branding its product’s competitive advantages to the large number of fair visitors.



To attract the fair’s visitors, Walton is conducting massive branding campaigns in different countries like UK, USA, Africa, Middle East, India, Nepal and Bhutan. The distributors and representatives who are employed in these countries are encouraging the buyers of their respective countries for visiting the Walton Pavilion in the Canton Fair.

Advertisement boards of Walton brand will be hung at three important places of the fair. In addition, documentary on Walton Group, its present product lines and production process will be run on the video screen, they added.

Roqibul Islam Rakib, head of international marketing of Walton Group, said, Walton secured the apex position in the local electronics and electrical market.

“Now, the target is to make a strong foot on the international market,” he said adding, Canton Fair would play a vital role in the successful implementation of the company’s target.

As people of all countries of the world usually visit this mega expo, Walton’s participation would help the company creating a business relationship with the importers of household electronics and electrical appliances across the world, he added.

Uday Hakim, senior operative director of Walton Group, said, Canton Fair is the largest platform of global businessmen as buyers from all over the world come here.

He said, Walton is taking part in this year’s expo with a wide range of world-class appliances, which are produced using state-of-the technologies and machineries.

Challenging the other global brands, Walton is now taking part in various international trade fairs in different countries, he added. 

“Participation in ‘Canton Fair’ will raise the image of both Walton and Bangladesh in the global arena,” he noted.


risingbd/Dhaka/April 14, 2017/Milton/A K Azad