Walton starts TV export to Germany

Economic Correspondent: The Bangladeshi multinational electronics brand ‘Walton’ has started the export of its produced ‘Made in Bangladesh’ labelled LED television to Germany, a nation of the largest economy in Europe.

Walton officials said, the inception of television export to Germany will further increase the positive image of Bangladesh in the global arena, ease the market expansion of Walton made appliances to the European Union and raise the country’s foreign currencies’ reserve.

Sources said, most of the machineries of Walton factory are made in Germany; for which the Walton products come with world’s highest standard. That’s why German customers have keen interest to Walton products.

Walton arranged a programme titled “Inauguration ceremony of first TV export to the Federal Republic of Germany” at its TV Manufacturing Unit in Chandra of Gazipur district on Saturday (April 20).

Michael Schultheiss, deputy head of mission for Counselor, Political and Economic Affairs of German Embassy in Dhaka, SM Ashraful Alam, Managing Director of Walton Hi-Tech Industries Limited (WHIL) and Director Raisa Sigma Hima inaugurated the country’s first-ever television export to Germany by cutting ribbon and cake.

The function was also attended, among others, by Michael’s spouse Charlotte Clemensen, Walton International Business Unit’s President Edward Kim, the company’s Executive Directors Humayun Kabir, Uday Hakim, Golam Murshed, Alamgir Alam Sarker, Yusuf Ali and Amin Khan, Deputy Executive Director Firoj Alam, Media Adviser Enayet Ferdous and other senior officials of the company.


Deputy Head of Mission of the German Embassy in Dhaka Michael Schultheiss, WHIL’s Managing Director SM Ashraful Alam and Director Raisa Sigma Hima are cutting cake to celebrate the inauguration of first TV export to Germany at the TV Manufacturing Unit of Walton in Chandra of Gazipur district on Saturday (April 20).

Attending the function as the chief guest, Michael Schultheiss said, “I am impressed witnessing the manufacturing of electronics and electrical appliances with the world’s cutting edge machineries. Walton is moving forward with a big aim. They are greatly contributing to the national economy of Bangladesh.”

Michael also said, Germany is the second largest export destinations of Bangladesh. Till now, this export market of Bangladesh is highly dependent on the country’s readymade garments sector. Today, a new and promising export sector of Bangladesh has been emerged with the export of television to Germany, mentioning it he opined that the bilateral business relationship between Germany and Bangladesh will be further strengthen.

Engineer Tauseef Al Mahmud, head of country in Germany of Walton IBU said, the annual global market of TV is nearly 230 million sets, of which Europe market is 40 million sets.

Most of the European countries traditionally follow the market trend in Germany as the country maintains highest standards for consumer electronics, he said.

To expand its business in the European markets, Walton greatly focused on Germany as the successful journey in Germany will set a benchmark for the other nations of Europe, he noted.

In this Christmas, Walton products will be available in the world’s largest online shop ‘amazon,’ informing it Tauseef said, customer of other European countries will be able to buy Walton products and experience the quality and reliability of made in Bangladesh product.

Abdur Rouf, in-charge for Australia, Europe, South and North America regions of Walton IBU, said, “Initially, the first export consignment is consisted of three containers with 3,600 sets of television, which are sending to a renowned German brand under the ‘OEM (Original Equipment Manufacturer) basis. That means, Walton manufactured the exporting televisions as per the designs, quality and other standards, given by the German brand. 

Rouf noted that the consignee has already given a forecast of importing total of one lakh sets of television from Walton.

Engineer Mostafa Nahid Hossain, chief executive officer of Walton TV, said, they are manufacturing environment and user friendly energy efficient televisions maintaining international standards.


Deputy Head of Mission of the German Embassy in Dhaka Michael Schultheiss and his spouse Charlotte Clemensen are giving digital signature on Compo TV at the product display center at Walton Hi-Tech Industries Limited in Chandra of Gazipur district on Saturday (April 20).

No sorts of hazardous substances and chemicals are being used in the Walton TV, mentioning it he noted that thus, Walton TV easily got several standards’ certificates for exporting to Germany, including Consumer Electronics Certification (CE); Restriction of Hazardous Substances (RoHS) and Registration, Evaluation, Authorisation and Restriction of Chemicals (REACH).

Edward Kim, president of Walton IBU, said, Walton set a target of enlisting in the list of the world’s five top electronics brand by 2030. We are conducting our overall activities in the international markets with a target of exporting US$ 100 million worth of appliances by 2022.

Mentionable, Walton is manufacturing HADS (High Advance Super Dimension Switch) and IPS (In Plan Switching) technologies’ panels at an ISO class 7 dust-free clean room. Separate production lines for manufacturing motherboard, display, remote, speaker, casing and housing and other sorts of necessary parts or components have been set up with installation of world’s advanced machineries like Surface Mounting Technology (SMT) of German.

The Deputy Head of Mission of the German Embassy in Dhaka enjoyed a corporate document on Walton and then visited the product display center and the production units of refrigerators, compressors, air conditioners, foundry and other appliances.

risingbd/Dhaka/April 20, 2019/Augustin Sujon/AKA