The country’s electronics giant Walton brand refrigerator has been honoured with the ‘Best Brand Award-2019’ as the recognition of their outstanding performance in creating an exceptional and sustainable brand equity through gaining the faith of major portion of the local refrigerator’s customers. The local brand secured the best refrigerator brand award for six-time.
Golam Murshed, chief executive officer of Walton Refrigerator Department, and Md. Firoj Alam, deputy executive director of Walton, received the crest of best refrigerator brand award at the ‘Best Brand Award-2019’ giving ceremony held at Grand Ballroom of Hoel Le Maridian in the capital on Saturday (07 December, 2019).
The function was also attended, among others, by Nazia Andaleeb Prema, director of Bangladesh Brand Forum, Prasun Basu, president of Nielsen in South Asia, Sudeep Chatterjee, managing director of Nielsen Bangladesh, Md. Mustafizur Rahman, additional director of Walton, and high officials of a large number of business enterprises.
For the last 11 years, Bangladesh Brand Forum has been honoring the most loved brands through ‘Best Brand Award aimed to demonstrate and celebrate the success of the brands, which are achieved through tough and effortful initiatives.
This year, BBF in association with Nielsen Bangladesh and The Daily Star has arranged the 11th edition of the ‘Best Brand Award.’
This award giving initative started its journey with Nielsen Bangladesh in 2008 based on a global model (Winning BrandsTM) done through a direct consumer survey across the country. This year Nielsen Bangladesh, assisted by South Asia Nielsen expert team has added parameters that have made the study more robust.
Based on the consumer survey, the BBF has honoured Walton with the ‘Best Brand Award’ under the fridge category.
While expressing reaction, Walton Fridge’s CEO Golam Murshed said that they have achieved the best brand award for the sixth time. It’s a great recognition. And, the local customers has played the most significant role in achieving such recognition as they have put their faith on the ‘Made in Bangladesh’ tagged Walton products. This award will further encourage Walton in manufacturing and supplying new sorts of innovative and creative appliances at more affordable rates.
Walton’s Deputy Executive Director Md. Firoj Alam said, World’s latest technologies like intelligent inverter, nano-health care and anti-fungal door gasket are being used in Walton fridge. Walton brand refrigerators have been received several standards’ certifications at national and international levels, including BSTI’s ‘Five Star’ energy rating, ISO, OHSAS, EMC, CB, ROHS, SASO, ESMA, ESHA, G-Mark, E-Mark etc. And thus, Walton made refrigerators are being exporting to different countries of the world.
Eeach and every fridge of the local brand is being supplied to the market after getting the quality testing certificate from the international standard Nusdat-Universal Testing Lab. Walton is offering one-year replacement guaranty and also 12 years guaranty on compressors to the fridge’s customers.
Dhaka/Akram Hossain Palash/AI