Walton products to be showcased in China

Economic Correspondent: The local electronics giant ‘Walton’ is going to take part at the 5-day long 119th China Export and Import Fair or Canton Fair-2016, also known as the world’s largest expo for electronics products, aiming to explore its global market through highlighting the distinctive features of its produced electronics and electrical appliances among the fair visitors.

From Bangladesh side, Walton would be pioneer in showcasing ‘Made in Bangladesh’ labeled products under the electronics and household electrical appliances’ category of the Canton Fair, which is scheduled to begin on April 15 at China Import and Export Fair Pazhou Complex at Guangzhou Province in China. The mega expo will be continued till April 19.

A 28-member delegation team from Walton Group is leaving Dhaka to Guangzhou for attending the 5-day long Canton Fair.

The members of the delegation team is expecting that Walton brand’s participation in the world’s mega expo would pave the way to grab new export markets by branding its product’s competitive advantages to the large number of fair visitors.

It was learnt that Walton brand’s world-class refrigerators, freezers, air conditioners, LED televisions, rechargeable fans, electric switch-sockets, induction cookers, blenders, acid lead rechargeable batteries and so many products will be showcased at its mega pavilion in the Canton Fair.

Walton authorities think that participation in this mega expo will raise the image of Walton as well as Bangladesh in the global arena as about three lakh people from more than 200 countries generally visit this expo.

To attract the fair’s visitors, Walton is conducting massive branding campaigns in different countries like UK, USA, Africa, Middle East, India, Nepal and Bhutan. The distributors and representatives who are employed in these countries are encouraging the buyers of their respective countries for visiting the Walton Pavilion in the Canton Fair.

Advertisement boards of Walton brand will be hung at three important places of the fair. In addition, documentary on Walton Group will be run on video screen, they added.

Mir Abul Hossain Liton, representative of Walton Group in China, said, Canton Fair is globally known as a mega expo for electronics products. Along with the Chinese brands, a large number of global brands of electronics products take part in this expo, he said.

“I think Walton would be in a suitable position in terms of product’s quality and price competitiveness compared to the other participated global brands,” he noted.

Uday Hakim, operative director of Walton Group, said, “After securing the apex position in the local electronics market, the present goal of Walton is to create a strong position in the international market. We are ready to take challenge in the global market. To disseminate this message to the global buyers, Walton is taking part in the world’s largest electronics goods expo.”

This participation will not only expedite the company’s global market expansion programmes but also draw the attention of international buyers to Walton brand, he opined.

Roqibul Islam Rakib, head of international marketing of Walton Group, said, “We are now manufacturing world-class products with the aim of grabbing a significant portion of the world market. To learn the global buyers about the distinctive features of Walton products, we are now taking part in the electronics goods’ fairs in different countries like Europe and America.

By participating in the Canton Fair, Walton will brand the ‘Made in Bangladesh’ products among the buyers and the visitors, he added.

risingbd/DHAKA/Apr 12, 2016/Akaram/Augustin Sujan