Walton targets to sale 1.7m fridges in 2017

Economic Correspondent: The country’s electronics giant ‘Walton’ has set a target of selling out 1.7 million fridges in the current year, an effort to make a milestone in the country’s fridge market.

According to Walton officials, it sold out about 13.60 lakh piece fridges in last year and registered around 44 percent growth over the previous year’s sales.

Witnessing the previous year’s growth and demand hike for Walton brand fridges, the authority has set a target of selling 1.7 million fridges in 2017, a 25 percent growth over the last year’s sales.

To meet the target, the local company has already undertaken massive preparations, including increasing fridge production through installing state-of-the art equipments, releasing new models of frost and non-frost fridges with inverter technology, adding well-timed working plans in the marketing strategies, opening new sales centres in the potential blank points.

Dwelling on the growth target, Walton Group’s Operative Director Uday Hakim said, this year about 2.2 million pieces of fridges would be sold out following the recent development in the electricity supply, increase of people’s purchasing power capacity, continuous GDP growth and political stability across the country.

Of which, Walton targets to sell out 1.7 million fridges as it introduced new models of frost and non-frost fridges like digital display, side by side, glass door and bachelor type fridges this year, he said adding, thus the demands for Walton brand fridges have been soared across the country.

Mentionable, Walton is manufacturing and supplying over 100 models of refrigerators and freezers. Some of them from 27 to 33 cft are of intelligent inverter technology based. The ‘intelligent inverter’ non-frost refrigerators generally consume 30 to 40 percent lower electricity than the induction technology based refrigerators and release noise-free sound.

The officials said, Walton released 380 liter and 348 liter frost fridge with tempered glass-door design; 525 liter refrigerator of side by side design; 323 liter of digital display; 50 lt, 101 lt and 115 lt bachelor type refrigerators and so on. These new models’ refrigerators received sound response from the buyers and the visitors in this year’s Dhaka International Trade Fair.

Tapash Kumer Majumder, head of R&D of Walton Group, said, they are continuously adding world’s latest technologies in their fridges like nano-health care technology through regular research.

They release each and every fridges after getting quality testing certificate from NUSDAT-Universal Testing Lab, the country’s first ever and sole testing lab for electronics products and also accredited by ILAC member countries, he added.

Amdadul Hoque Sarker, executive director and head of marketing of Walton Group, said, Walton always brings surprise for its valued customer in the local fridge market. This year, we are giving surprise to the customers through releasing new models of eye-catching world-class fridges.

Walton brand fridges has turned into the customers’ first choices due to some distinctive features, like application of world’s latest technology, reasonable rates, world-class quality, eye-catching designs and colours, one year replacement guaranty, up to ten years guaranty for compressors, swift after sales services through ISO certified Service Management System, and nationwide sales and service points.

risingbd/DHAKA/Feb 28, 2017/Akram Hossain/Augustin Sujan