Walton Digital Campaign Season-17 kicks off

Bangladesh’s top electronics brand Walton has commenced its ‘Digital Campaign Season-17’ across the country. Under the new season, customers are offered 101 free products, cash voucher up to Tk 1 lakh on the purchase of Walton brand refrigerator, television, air conditioner and washing machine. Customers will enjoy these benefits from March 1 to April 30, 2023.

Walton Hi-Tech Industries PLC.’s Deputy Managing Director (DMD) Eva Rizwana Nilu inaugurated the ‘Digital Campaign Season-17’ at a declaration program held at Walton Corporate Office in the capital on Wednesday (March 1, 2023).

The declaration program was attended by, among others, Walton Hi-Tech Industries’ Additional Managing Director Maj. Gen. (Retd.) Ibne Fazal Shayekhuzzaman, DMDs Nazrul Islam Sarker and Amdadul Haque Sarker, Walton Plaza’s CEO Mohammad Rayhan, Walton Hi-Tech’s DMD Humayun Kabir, Senior Executive Directors Md. Tanvir Rahman, Amin Khan, Dr. Shakhawat Hossen, Sohel Rana, Firoj Alam, Ariful Ambia, Al Imran and Tofail Ahmed, Executive Director Md. Shahjada Salim and Didarul Alam Khan.

Walton is conducting the countrywide digital campaigns to provide faster and best after-sales service for customers through online automation. Season-17 is kicked off as the previous seasons of the campaign witnessed huge response from countrywide customers.

It was informed in the event that digital registration of the product is being done while buying Walton fridge, TV, washing machine and AC. After that, SMS regarding cash vouchers or gift is sent to customers' mobiles through a fully computerized system. Officials concerned at the showrooms or Plazas are handing over the cashback or free products.

Under the campaign, cash vouchers up to Tk 1 lakh, millions of guaranteed gifts including 101 free products are given. Walton Smart TV customers are assured of 1year free subscription of BongoWal. And, the AC buyers are offered maximum of 12 months electricity bill and get free cleaning services for two times.

Through digital campaign, detailed information including the name of the customer, cell phone number and model number of the purchased product being stored on Walton's server. As a result, customers get swift and best after sales service from Walton service centers across the country even if they lose the warranty card. Various benefits are being provided to ensure customers’ spontaneous participation in the campaign.

At present, Walton is manufacturing and marketing 200 plus models of refrigerators of various capacities. Prices of these fridge are between Tk 14,990 to Tk 1,13,990. Walton fridge customers are also enjoying a 1-year replacement benefit, 12-year compressor guarantee and 5-year free after sales service.

In addition, Walton's various sizes LED and Smart TVs are available between Tk 12,900 and Tk 1,10,000. Customers are enjoying 6-month replacement and maximum 5 years warranty on Walton TV panel.

At present Walton is manufacturing and marketing 100 models of 1 ton to 5 ton split and light commercial air conditioner under 5 series. Among these, prices of Walton's 1 ton split AC is set at Tk 45,900 taka. And, prices of 2 ton split ACs are set between Tk 84,700 and Tk 88,700 taka. Walton AC offers 10 years warranty on compressors with 1 year replacement.

Walton is also producing and marketing various models of semi-automatic, automatic top and front-loading Walton washing machines.