Herlan signs Bidya Sinha Mim as its brand ambassador

The American color cosmetics company Herlan has signed model and actor Bidya Sinha Saha Mim as its brand ambassador.

Herlan made the declaration formally after the contract signing event held at the Hotel Sheraton in Dhaka on April 1, 2023.

The deal was signed on behalf of both parties by Bidya Sinha Mim and Jamal Uddin, Executive Director for Herlan.

Bidya Sinha Saha Mim stated, “Herlan has introduced high-quality cosmetics into Bangladesh. In terms of popularity and excellence, this brand’s products are unparalleled. I will work on the wide spread of this brand in the market of Bangladesh”.

Note that the American Color Cosmetics brand is a joint venture of Herlan Gronberg Laboratories LLC, USA, and Remark LLC, USA. Herlan has updated their product range to be more fashionable and relevant to today’s consumers. This brand’s beauty products include primer, foundation, concealer, gloss, gel eyeliner, mascara, and nail varnish, all of which come in sleek, high-quality packaging. Lipsticks come in a variety of finishes, with options like satin, liquid, and bullet. The nail polish collection consists of glitter, holographic, gel, and regular nail polish.

The brand believes that having well-known celebrities like Bidya Sinha Saha Mim associated with the brand will give the country’s cosmetics industry a boost.