Robi new sponsor of Bangladesh Cricket Team

Sport Correspondent: Robi Axiata Limited has become the new sponsor of Bangladesh’s national cricket team for the next two years.

The media agency Top of Mind has assigned the sponsorship rights to Robi, a day after it bagged the sponsorship rights for Tk. 41.41 crore.

The agreement allows Robi to have the right to sponsor the national cricket team, under-19 team and Bangladesh A-team. However, Robi’s sponsorship right in this regard will not cover for the tournaments organized by International Cricket Council (ICC), the mobile phone survice provider said at a press conference, held at the Sher-e-Bangla National Cricket Stadium in Mirpur on Thursday.

Earlier Bangladesh Cricket Board President Nazmul Hasan Papon, MP at a press conference held on Wednesday 20 May 2015 informed that Top of Mind had beaten Grameenphone with a winning bid of 41 Crore 41 Lakh. There was a lot of media speculation on who Top of Mind is going to assign the sponsorship right to. Within a day the speculation had been put to rest with the declaration of Robi being the new sponsor for the Tigers.

Robi’s Chief Operating Officer Mahtab Uddin Ahmed said that “we are very pleased to be a partner of the Tigers in their glorious journey. Robi believes that, by coming together, human beings using their inherent skills and energy can overcome any challenge. We think that the Tigers by applying their talent, upholding integrity and through hard work have exemplified what it means to ignite the power within.”

Robi’s Executive Vice President (EVP) for Regulatory Affairs and Company Secretary Mohammed Shahedul Alam; Vice President for Brand and Market Communications Khandaker Ashraful Haque were also present at the press conference.

Kazi Inam Ahmed, Chairman, Marketing & Commercial Committee, Bangladesh Cricket Board BCB); Jalal Yunus, Chairman, Media & Communications Committee, BCB; Nizam Uddin Chowdhury, Chief Executive Officer (CEO), BCB; Ziauddin Adil, CEO of Top Of Mind (BD) along with other high officials were also present on the occasion.

risingbd/DHAKA/May 21, 2015/Augustin Sujan